or even eliminate this problem entirely while derisking growth-related business expenditure.

The Hybrency engine is complex, accounting for many variables which affect growth. The specific mix key to each entity's success varies, but the breadth of variables always remains constant.

Hybrency works by feeding unbiased data into the strategic planning process which in turn, connects to a tactical execution arm. A final measurement cycle provides a critical feedback loop which allows for the creation of a continuous, self-optimizing loop. Outcomes naturally become the focus instead of inputs or outputs.

A hybrid service delivery platform complements the engine. This consists of a campaign briefing system, quality controls, standardized processes, performance metrics and a vetted global vendor repository.

Brands can now easily create their own high-performance, cross-functional teams, blending full-time staff with world-class external human expertise without experiencing the typical trade-offs.

This hybrid model of human resources is the future of work and enables firms to achieve their objectives with much higher degrees of certainty.

The engine works across sectors and different product or service offerings although primarily focused on the more complex service sector

The most powerful feature is Hybrency's ability to produce superior financial outcomes (long and short term), faster than existing models, which is why it is proving popular in the private equity market.

The first cohort of live user testing is complete and was very successful