Company Performance Metrics
- George Shamugia: FounderPast Role: Nea Genia, CTO
- David Hunter: CEO & Co-Founder
HY10 provides a card-led financial service that combines electronic money accounts with tailored lifestyle benefits. The platform issues a payment card linked to multi-currency accounts, supporting everyday spending, international use, and controlled money management. HY10 operates under UK electronic money regulations and uses secure,
FCA-regulated open banking connections to link and view bank accounts with customer consent. The service includes curated lifestyle experiences, such as access to selected events, travel-related perks, and partner offers designed for frequent spenders and travellers. Members receive 24/7 personal support for card issues, account queries, and concierge-style assistance related to their HY10 benefits. The offering targets individuals seeking streamlined payments, enhanced spending flexibility, and value-added experiences within a single financial services brand.