has served over 100 e-commerce brands in the Brazilian market across categories such as electronics, fashion, and consumer goods. The company is now expanding internationally, with operations in Kitchener, Ontario, Canada, targeting Shopify merchants in verticals like beauty, cosmetics, and pet retail. Unlike traditional price trackers that only show what competitors charge, Hooklab's approach is performance-oriented: it combines competitive data with each merchant's business rules to recommend and execute optimal pricing strategies. The platform includes modules for price scanning, advisory recommendations, automated repricing playbooks, and anomaly detection. Hooklab offers a single, full-featured subscription plan with unlimited product monitoring, as well as a starter plan for merchants who want competitive intelligence without automated repricing. Additional revenue comes from expansion upsells as customers grow.