Company Performance Metrics
- Sam Simkin: EVP & Chief Financial Officer
Hookit is a sponsorship analytics and valuation platform for sports. It helps brands maximize their sponsorship investments while empowering athletes, teams, leagues, and federations to prove and increase their value to sponsors.
Hookit developed the first, most trusted standard in the global marketplace that effectively measures $5B per month of
previously unknown sponsorship value that brands receive from athletes, teams, leagues, venues, and events in social and digital media. Now actively tracking nearly 500,000 sports entities across the largest social and digital media platforms, Hookit has become a must-have tool for digitally-focused, forward-thinking companies like Major League Soccer, Soccer United Marketing, Canadian Olympic Team, Monster Energy, GoPro, McLaren Honda F1, Kantar Media, Liverpool FC, PGA European Tour, and World Surf League, who use Hookit’s platform to drive increased ROI on their sponsorships.
Hookit was founded in 2001 and is headquartered in San Diego, California.
