Company Performance Metrics
Hive IP provides end-to-end unique-coding systems for fast-moving consumer goods brands. The company generates non-sequential alphanumeric codes using a proprietary algorithm and delivers them either through its in-factory Automated Code Generator hardware or via packaging suppliers. Hive IP operates cloud-based validation services exposed through
a single API, combining algorithmic code checks, fraud monitoring and a Consumer Support Panel for customer support teams. Its platform is used to power on-pack and digital promotions, multi-purchase loyalty and rewards programmes, and anti-counterfeiting verification on individual packs. Hive IP also supports supply-chain traceability, provenance and recall workflows by using the same per-pack identifiers that underpin marketing campaigns. The company works with FMCG brands and their agencies to integrate unique codes into packaging and consumer experiences.
