Company Performance Metrics
Dynamic pricing first gained popularity in the airline industry, but has now taken online retail by storm. It is most popular with big box retailers, but online sellers of all sizes are starting to catch on.
On the hotel OTA industry, We are the first company focus on and embedded with “Dynamic pricing” but we will not limited on the same
industry. We have embedded in the rev-max in our system, and we acting as platform and middleware, we help seller gain the revenues, in term start with lower price but Dynamically changing with various value change (A.I)
Our mission is not just passively sell inventories at the sellers' price. Instead, we are using A.I. & Big Data to proactively suggest the price to sellers, help the seller secure booking during the early-bird stage, and help match both parties (buyer and seller) of the demand.
Beside Supply - Demand, we also have various check / reference point to influence the price direction, Dynamic pricing able to fulfill the seller/buyer’s needs.
For example, Hilton's company-wide occupancy rate is approximately 82%. Hotels need to fulfill all the vacant rooms to generate the maximum profit.
The second example will be the “budget airline companies”. Airline companies are mastering “Time Value” and "Rev-Max" (Revenue Maximization), leaking the knowledge (which is "mom-and-pop") to small hotels/businesses.
HitoFun will be the TRUE Dynamic pricing, from early bird to last-minute, hourly-decreasing price but will fluctuate the price direction in order to meet the demand/supply.
