consumption upgrade trend that is taking the entire continent by storm. Our purpose is to allow our customers to look and feel good, and that's why we went to great length to make really high quality, beautiful oral care products with better ingredients for them.

Our model is relatively simple, vertically integrated, digital native disrupting the major players like P&G, Unilever by cutting off the retailers and selling to the consumers direct. We do this by building up a fanatical fan base with word of mouth tactics. These behemoths do not have relationship with their customers and overly depend on broadcast advertising, this is where we come in.

Brushing is the new Sexy!