Hip Digital - Crunchbase Company Profile & Funding

Overview

Hip Digital

Heat Score

Company Performance Metrics

Score

Trend

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Heat Trend - The change in the heat score over the given time period

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About Hip Digital

Hip Digital creates online marketing programs for brands and media companies using premium digital content.

Closed

Founded

obfuscation

Private

Menlo Park, California, United States

11-50

hipdigitalmedia.com

Advertising

Digital Media

E-Commerce

Enterprise Software

Marketing

Key People

Chris Boyle: VP of Engineering
Betty Kayton: Financial consultant
Past Role: Hatch, CFO

Details

Operating Status

Closed

Company Type

For Profit

About the Company

Hip Digital Media, Inc., creates highly engaging online marketing programs for brands and media companies through the utilization of premium digital content — music, mobile apps, e-books, and Facebook credits. Hip Digital licenses digital content and makes it available for online marketing programs such as promotions, loyalty programs, sweepstakes,

and customer retention plans. Online marketing programs that offer digital content rewards deliver approximately a 5x increase in engagement, which more than offsets the cost of the reward to the advertiser. To date, Hip Digital has delivered 2500 content-integrated promotions reaching over 250 million consumers worldwide. Customers include Fortune 500 brands such as Bank of America, Target, Citibank, Sony, Sprint, Visa, Kellogg's, T-Mobile, MSN, Pottery Barn, Levi's, and Duracell.