Company Performance Metrics
David Rozencwaig: Co-Founder- Martín Ink: Co-Founder
HINCH.AS (pronounced "inches") is a social media hub that unites football (soccer) Players and Clubs with their Fans in a single online environment, incorporating and leveraging the large existing Facebook and Twitter fan bases for this sport. The "customers" are the Clubs and Players, who are not satisfied with what they get
from existing social media networks.
Despite significant investments of time and money in social media that have created huge audiences, Football Clubs and Players are not satisfied with the status quo. They are frustrated because they have little control over the features and management of these social networks which operate in an uncoordinated fashion, plus they receive limited data on the users and see little financially from the opportunities they provide. Avid football fans are also frustrated that general social networks are increasingly not the place they want to fully express their enthusiasm for the sport, which is more comfortably shared only with other fans.
HINCH.AS is the solution for Clubs and Players, who gain control over their presence on net, and enthusiastic Fans, allowing them more interaction with each other in a focused environment tailored to their needs.
HINCH.AS Builds Universal, Exciting and Tailored Experiences for Football Players and Fans. It is:
A source of revenue for players: PLAYERS have a communication line with all football fans, not just their followers. They engage with the fans through personal and fun interactions.
A marketing tool for brands: BRANDS are seamlessly integrated into the dynamic, exposing themselves with absolute presence and actively improving the experience for the fans.
A source of entertainment and recognition for fans: FANS get to play with their idols and other fans in a fresh, football themed experience, and get recognition from their participation.
