Company Performance Metrics
A British company, backed by travel veterans Hugo Burge and David Soskin (involved in CheapFlights), HereOrThere.com has entered into the crowded but not saturated online travel space. The company is a travel social network with personal profiles, ratings/reviews, maps and most other standard features. It also includes the ability for users
to upload pictures and videos of places you've visited.
A British survey, YouGov, finds that although the online travel space may be crowded there may still be room for more entrants. It found that 67% of British holidaymakers intend to use the internet to conduct most or all of their travel planning next year (2008). Some 40% of those surveyed said they have not visited a high street travel agent in the last 2 years, and 76% of holiday planning Brits research their destinations online.
TripAdvisor is one popular alternative in the States, but in the UK WAYN is the incumbent to beat.
just a small aside: HereOrThere was originally going to be named Twitter.
