Company Performance Metrics
- Past Role: Escola em Movimento, CTO
helenaCRM is a Platform as a Service (PaaS) offered in a white-label model to hundreds of marketing agencies and software companies across Brazil. Today, it powers a customer base of more than 3,500 companies, and in 2025 alone, the platform will handle over 1 billion messages.
More than just a messaging hub, helenaCRM delivers the full power of a
CRM, intelligent chatbots, and an integrated customer service center with AI agents, supporting major channels such as WhatsApp, Instagram Direct, and Facebook Messenger.
The platform is designed to strengthen communication between teams, customers, and leads. It centralizes relationship management, enabling companies to manage conversations with potential and existing customers directly from their smartphones.
With simple setup, businesses can activate virtual assistants in minutes. Each interaction enriches the customer profile, feeding lead qualification processes and accelerating the sales cycle.
