Company Performance Metrics
Happy Mice designs, manufactures, and sells small counted cross stitch kits under the Mouseloft brand. The company focuses on compact, themed counted cross stitch kits that are intended as simple, quick projects. Its kits include fabric, threads, a needle, and instructions so users can complete a small picture in a short period of time. Happy Mice
supplies these products mainly to independent sewing, craft, and haberdashery retailers through a business-to-business model. It also operates an online shop that sells directly to individual hobbyists. In addition to kits, Happy Mice offers aperture cards and related accessories to mount and display finished needlecraft pieces. Its products target beginners as well as experienced stitchers looking for small, self-contained projects.