Illinois, Happie positions its products as premium alternatives to alcohol and traditional energy drinks. The company operates a direct-to-consumer e-commerce channel via drinkhappie.com alongside wholesale distribution through smoke shops, specialty retail, and grocery chains. Happie's Delta-9 THC beverages are Farm Bill compliant hemp-derived products, while the Fungi Fusion line offers caffeine-free functional hydration with ocean minerals. The company leverages an AI-augmented operating stack for marketing, competitive intelligence, and business operations.