Company Performance Metrics
Haniesta is a textile e-commerce brand that focuses on handmade rugs sold through its online platform. The company offers collections of wool, jute, jute–cotton and cotton rugs, including flatweave kilims, dhurries, hand-braided jute designs and pile wool pieces for different rooms such as living areas, bedrooms, hallways and outdoor spaces. Its
ranges cover various sizes, shapes and design styles, from geometric and bohemian to more minimal and neutral options. Haniesta also provides guidance tools like a rug size guide and a quiz to help customers choose suitable options for their interiors. In addition to ready-made products, it operates a bespoke service that allows customers to request custom rugs, specifying dimensions, materials, colours and patterns and arranging in-home previews where available. Through these offerings, Haniesta serves homeowners seeking natural-fibre and handcrafted rugs for everyday use.
