Company Performance Metrics
- Neethan Wu: CEO & Co-Founder
Hallidai develops AI-driven products for the games industry that streamline how publishers and studios discover, segment, and engage players. The platform supports automated outreach and personalization for campaigns, enabling targeted messaging across social, community, and email channels. Offerings include data pipelines, audience analytics,
content generation, and workflow automation, exposed via dashboards and APIs. Services also cover custom integrations, model tuning, and campaign operations for specific titles or portfolios. Solutions connect with common CRM, ad, and community tools to synchronize audiences and measure performance. Use cases range from creator outreach and playtesting recruitment to user acquisition and retention programs.