Company Performance Metrics
HalfCity is the most elegant urban life sharing social platform that targets the Chinese market, launching by end of Dec. 2012.
Half City is your one-stop information show-room that displays all facets about a city from the urban dwellers’ point of view, brings you the most authentic AND graceful urban life sharing experience.
What to have
for lunch? Where to hangout on weekends? What’s in trend in Shanghai? While you may think all this information can be found on either Da Zhong Dian Ping(Chinese version of Yelp) or Weibo(Chinese version of Twitter), there is no one platform that aggregates these fragments with a single city theme and easy-to-use photo template that highlights the user’s mood and location all at once.
The Spirit: The majority of us live in an urban environment. HalfCity was hoping to build a platform that captures the urban spirit, which to most of us is highly fragmented and dynamic, for city dwellers to share their lives with their folks.
Half City also wanted to add a graceful touch to that as the team believe in a calm and peaceful attitude toward life.
Half City enriches users’ urban living experience by revealing a city’s beauty from all those who live or have lived there, thus creating the most colorful and interesting Urban Life guide.
