Web, Haileo has built a self learning visual engine that understands and recognizes any fashion object in terms of its rich visual cues (e.g. style, shape, color, and pattern). As a result, Haileo's engine is the first one to usher in a tipping point online fashion experience: A consumer can use any fashion image as an inspiration (e.g. snapping a street style or a magazine page via a smartphone or any image found on social media and the web) and start discovering her world of fashion, including items in merchants’ catalogues and fashion inspirations from her social circle and from around the Web (e.g. celebrities and runway models wearing matching items). Haileo’s platform, thus, marks a generational shift in online fashion, where the whole universe of fashion items, looks, and popular sentiments are connected, literally bringing the fashion world at your fingertips.