application.

Benefits:

* Integrates retail and e-commerce

* Gives suppliers control over the sales process based on buyer demand and sale criteria;

* A compatible price distribution solution that works with direct sales, wholesale/rebate, pro-forma (agency) and a mix thereof;

* Gives consumers the ability to access supplier discounts at a price they are prepared to pay;

* Offers consumers an instant one-click delegated purchase negotiation; be it in store or online