forums through categories and quickly get into the conversation, they take part using their social accounts (facebook, twitter) or they can create an account on Gurrop. When they comment on Gurrop that comment is sent to their, comments are shown in a mindmap style.

Why it's great for users

- I'ts Free.

- Find all their content in one place, no need to search sites on google, all forums on Gurrop link back to the main site (find forums through search or catagories).

- Can click 'interested' button to follow-up on a particular forum, subject or topic.

- visually appealing to users, instead of a looong list of comments with grey background Gurrop offers is in simple and beautiful mindmap.

- Gurrop forums are social, people can easily take part in a topic simply using their accounts to comment / share opinions, these comments are posted on the wall or tweeted (they get posted on their social pages) where their friends can see the activity and join in.

Why it's great for forum creators

- First 5 forums are Free.

- Creators earn money from their popular forums.

- Creators don't have to read 2 days worth of vbulletin manuals to find out how to set-up a forum on their site.

- Once setup, administration is simple, current forums are too technical for people nowadays who are used to big-shiny do-it-in-one-go buttons which is what Gurrop offers (alongside more in-depth administration).

- Creators have the chance to collaborate with other forums on Gurrop by advertising and sponsoring different topics from different forums.

- The ability to intergrate one-line javascript code and embed it as widget on their blogs, sites etc.

- 5 min creation, no hosting, no coding.

Why Gurrop is good for businesses (B2C)

- Advertise their product or brand effectivly on targeted content

- Quickly receive feedback from a large number of users.

- Can openly discuss issues / ideas with customers.

- test out the 'likability' of new products or change to services