Company Performance Metrics
Sonal Pandey: Co-Founder
Guitarati is an online music store with an unconventional color based approach to music discovery.
Musical notes can elicit diverse emotions and each emotion can be mapped to a color. So when someone is looking for soothing music, they may be more likely to pick softer colors and in the same way, softer-colored music. In the same vein, Guitarati
users can follow their instinct by picking colors and quickly find music they actually like. While they listen to a song, they can also mark it with various colors they are intuitively attracted to. Each song thus has a dominant color, resulting from collective color markings.
The music is offered in DRM free mp3 format. Users can listen to 192 kbps or better full-length songs or free samples. They pay 1 cent for each full-length song streaming, and these cents get deducted from the download price when they download the song.
Guitarati provides multiple revenue streams for bands and labels, as they get paid for song downloads as well as streaming. They decide the price of their music and retain 75% of the earnings. Record labels can manage their entire roster and earnings through a single dashboard. The website is free to use and there are no hosting or registration fees.
