Company Performance Metrics
Guided develops consumer-focused travel planning software delivered through a mobile app and supporting web tools. Guided enables users to design trips, organise itineraries, explore destination guides, and visualise routes on maps. The platform supports collaboration, allowing users to share plans with friends and family and see updates in real
time. It provides access to curated travel content such as city guides, suggested routes, and practical tips for destinations worldwide. Users can create and manage multiple trips, adjust plans, and download information for use when connectivity is limited. Guided focuses on secure handling of travel data and personal preferences to personalise travel-planning features and improve the overall trip experience.
