Innovation Office, Företagarna and Nyföretagarcentrumand, within walking distance to the University of Gothenburg's main building and several faculties.

In close collaboration with the Research and Innovation Office at GU, Innovationskontor Väst and the Gothenburg innovation system with partners such as Encubator, Chalmers Innovation, Framtidens Företag and Sahlgrenska Science Park, they contribute to the renewal of industry through commercialization of research and expertise.

All business ideas must have commercial viability and solve a problem for a customer. The companies shall strive to become profitable and successful by satisfying a market need.

The aim is to create successful businesses to generate good knowledge- and capital repayment to the University of Gothenburg. Furthermore, they intend to increase growth in the region and contribute to the utilization of research for a better life and society with new products and services.