Company Performance Metrics
GTM HQ is the consulting practice for enterprise go-to-market. We help Series A through C AI and B2B software companies in the United States build a predictable pipeline of Fortune 500 enterprise opportunities through motion clarity, buyer mapping, and senior-led account intelligence.
GTM HQ authored The Enterprise GTM Playbook, the most
exhaustive published taxonomy of enterprise go-to-market motions for the AI era, mapping 52 distinct motions across four archetypes (The Wedge, The Beacon, The Operator, The Cathedral). The firm also publishes the Enterprise GTM Predictability Index built on two proprietary metrics, New Enterprise Revenue (NER) and Enterprise Revenue Retention (ERR) — that measure enterprise pipeline health.
Clients engage GTM HQ through three structured engagements: The Clinic (diagnostic), The Dojo (quarterly operating engagement producing account intelligence and senior coaching), and The Circle (invite-only senior partnership). The firm is built on patterns observed across 700+ enterprise AI transformations and over $2.1 billion in deal flow.
Founded by Joseph Abraham and Benjamin Mathew. Headquartered in San Francisco with operations in Chennai, India.