exhaustive published taxonomy of enterprise go-to-market motions for the AI era, mapping 52 distinct motions across four archetypes (The Wedge, The Beacon, The Operator, The Cathedral). The firm also publishes the Enterprise GTM Predictability Index built on two proprietary metrics, New Enterprise Revenue (NER) and Enterprise Revenue Retention (ERR) — that measure enterprise pipeline health.

Clients engage GTM HQ through three structured engagements: The Clinic (diagnostic), The Dojo (quarterly operating engagement producing account intelligence and senior coaching), and The Circle (invite-only senior partnership). The firm is built on patterns observed across 700+ enterprise AI transformations and over $2.1 billion in deal flow.

Founded by Joseph Abraham and Benjamin Mathew. Headquartered in San Francisco with operations in Chennai, India.