Company Performance Metrics
GTM Labs is a developer-first product marketing and growth practice for technical startups — DevTools, infrastructure, cybersecurity, and AI/ML — typically seed to Series B with zero to five marketers. It is led by Daria Dovzhikova, who spent 12+ years scaling developer products, including seven years as a product marketer at JetBrains and GTM
leadership at Lightrun and Odigos (Reforge alum). The practice embeds with founding teams to own positioning, launches, competitive intelligence, and sales and DevRel enablement for products sold to engineers — work generalist agencies and fractional CMOs tend to get wrong. GTM Labs also productizes delivery through an AI-agent layer, from a one-week GTM Diagnostic to fractional PMM-as-a-Service and full growth retainers.
