Company Performance Metrics
Growing Libraries provides a Software-as-a-Service platform that helps public libraries use data to grow cardholder numbers. The company focuses on combining community demographic analysis with integrated library system data to identify and segment non-cardholding households. Its Community Insight platform offers mapping, reporting, and profiling
tools so libraries can understand local audiences and plan targeted campaigns. Growth Programs provide multi-channel outreach using direct mail postcards and email, including testing and tracking features to measure campaign performance. The CI-Sync connector maintains real-time integration with library systems and external data sources, ensuring that analytics and outreach are based on current information. Growing Libraries also supports subscribers with resources, templates, and best-practice guides for data-informed outreach and campaign design.
