error-prone and difficult to update as the number of data sources grows. While the cost side has well-established standards and clear accounting regulations, the revenue side is often overlooked, with churn, customer lifetime value, and acquisition costs frequently calculated arbitrarily and based on abstract growth goals.

Founded by a team of business leaders who have helped start, scale and exit some of the most successful SaaS companies in Europe. Funded by leading European VCs and Angel Investors.