Company Performance Metrics
Groundwork Digital designs and builds custom-coded websites for small businesses across New Zealand, with a focus on trades, hospitality, beauty, automotive, and local services. The company offers flat-fee website packages, including single-page and multi-page builds, as well as fully custom sites that avoid third-party CMS platforms such as
WordPress. Each website is hand-built with optimised, lightweight code, mobile-first layouts, and technical SEO to support visibility in local search. Groundwork Digital configures domain and hosting, connects sites to Google Business Profiles, and structures pages around specific services and locations. It also implements on-page elements like meta tags, schema markup, sitemaps, and enquiry forms to support lead generation. For suitable clients, the company adds workflow and lead-routing automations that help turn website visits into phone calls and bookings.
