real-time ‘heat-map’ attached to target Web pages, and analyze traffic and conversion/sales results; SEM Dissector, a solution that integrates search engine backbone data and Web analytics data with the connection of cost, CPC, KPI, and CPA; Video Dissector, a video analytics solution; and Streaming Dissector, a solution that provides real-time VOD/live broadcast/time shift monitoring. The company also provides search engine marketing, search engine optimization, user experience optimization, and Web analytics. Beijing Gridsum Technology was founded in 2003 and is based in Beijing, China.