a ‘Chinese Wall’ when attempting to interact with businesses. The search and discovery for companies and organizations that truly are green have been nearly impossible to identify due to ‘green washing’. Greenited has developed social technologies and built a platform to capture businesses, organizations, and consumers interested in going green. Greenited is taking an innovative approach having businesses create profiles instead of individuals. Profile owners can leverage Greenited to get new customers, increase their exposure, and develop strategic partnerships.