Company Performance Metrics
- Galen Karlan-Mason: CEO & Founder
GreenChoice, PBC is the public-benefit food intelligence company built for the grocery industry and enabling the food-as-health movement. GreenChoice gives food retailers, technology companies, and healthcare platforms instant access to personalized, evidence-based Food GreenScores® – comprehensive food health scores that assess products’
nutritional quality, level of processing, ingredient safety, and climate footprint – along with verified health attribute data on over 1 million food products sold in the United States. GreenChoice's award-winning shelf tags, mobile, and e-commerce integrations make it easy to meet consumers’ changing health needs and values, and provide medically tailored food-as-medicine benefits.
GreenChoice works with 40+ retailers, wholesalers, solution providers, and digital health platforms across the U.S. – powering their nutrition transparency and food intelligence data – and has guided over 10 million healthier purchases. Google named GreenChoice one of the three “Best Apps for Good” in the U.S. We are backed by Katapult and BonBillo Ventures, partner with Stanford University School of Medicine, and are members of the Tufts Friedman School Food & Nutrition Innovation Council. GreenChoice is guided by a Science Advisory Board of leading PhDs, dietitians, and researchers in public health, nutrition science, environmental science, and behavior change, and has been recognized as an FMI Tech Finalist and Progressive Grocer GenNext Honoree.