Company Performance Metrics
- Lisa Shmulyan: Co-Founder
GreenChain is building the first interconnected food system that reduces waste in today's highly fragmented food supply chain.
Today's B2B food supply chain is offline, fragmented, and relies on word-of-mouth for discovery; it has opaque pricing, out-of-stocks, and manual ordering + payments + invoicing.
GreenChain brings this entire
commerce layer online with a marketplace whose network, automation, digitization, and intelligence make this antiquated industry significantly more efficient.
Beginning with small-medium foodservice, buyers on GreenChain can discover and order from any fresh-food wholesaler or brand. For the sellers, we provide new customers, immediate payments, automated account management, and take a tiny transaction fee that would otherwise go to a sales commission.
Long term, we will extend our marketplace to all players in the chain.
