has a huge demand for pre-schools due to the boom in the construction of residential & commercial buildings which overlook the East River and NYC's skyline. The growth of private schools have not followed suit at the same rate. Their child-centered, art infused, emergent curriculum is a perfect choice for LIC which is known for its creative energy.

In their school, you will not find bright colors with an overload of toys. Natural materials are used to spur children's imagination and critical thinking. Are academics taught? Yes, but not in a traditional way. Their long term projects , based on the children's interests, will allow children to tinker with science concepts and art mediums that will help them to learn shapes, color, symmetry, art skills and the ability to notice details. At the same time the teachers will guide them through related math, literacy, storytelling, poetry, singing, dancing and music on a global level. They will offer yoga, private piano lessons, violin lessons and a foreign language immersion program which teaches Spanish, French, Mandarin, and Hebrew through live music and puppetry. Their school is reflective of the progressive philosophy of Reggio Emilia. CNN has noted this approach as the ""world's best pre-school model"". On weekends they'll offer Mommy and Me classes, birthday parties, and special events such as puppet shows.

Their target market- families with household incomes between $100,000 -$250,000+ . Their marketing strategy will focus on relationship building, creating perceived value through branding, and bringing multiple company exposures to their potential clients.