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Granularity is a consumer demand hub that gives marketing, merchandising and planning teams shared access to predictions for their products based on social media and search trends.
Historical sales data is no longer an indicator of future demand for retail brands. Over the last 5 years, there has been a paradigm shift. Social media is driving
buying behavior. The global social commerce market size reached $995 Billion in 2023, and is expected to reach $6 trillion by 2032. In this new paradigm, social media search and trends are essential for business planning. Granularity empowers retailers to stay ahead of viral trends with an AI-powered platform that predicts social media and search trends.
Founded by an ex-management consultant and data scientist who understands the challenges retailers face with rapidly changing market demand.
