Company Performance Metrics
ArcticFit operates an e-commerce business that focuses on direct-to-consumer distance selling and online retail. The company manages an active lifestyle brand that offers apparel and gear for running, outdoor fitness, and cold weather conditions. Its product range includes clothing such as jackets, vests, shorts, socks, headwear, and winter
accessories designed for runners and outdoor enthusiasts. ArcticFit also sells running accessories including belts, caps, hats, lights, and hydration products such as soft water bottles optimised for use with running vests. The business processes orders through digital channels and relies on logistics and distribution infrastructure tailored to the UK and European markets. It concentrates on online transactions rather than operating physical retail storefronts.
