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Current online marketplaces are fraught with scams and spam. Goshi reduces fraudulent transactions by using profiles and physical devices. Hubs are used to define a physical space, such as a coffee shop, as the local spot for in-person exchanges of goods.

People are social. Goshi has full integration with Twitter and Facebook. Users can log in with an established Facebook, invite friends, and share posts on on Twitter or through email. All listings have comments that allow other community members to create a discussion around an item or negotiate a price for an item or simple to connect with others.