mattress, Novosbed, in 2009, after co-founder Sam Prochazka had a poor in-store mattress shopping experience. At the time, buying a mattress online without being able to try it first was an unthinkable idea. So, GoodMorning.com created the mattress world's first risk-free home sleep trial and set up a continent-wide network of charities to ensure returned mattresses don’t go to waste. Soon GoodMorning.com’s ideas and inventions were adopted as the new standard around the world.

Using the same premium materials as any luxury store mattress — but for substantially less — over 250,000 GoodMorning.com mattresses have been sold to Canadians nationwide. And that number grows daily.