Company Performance Metrics
Oliver Ponce: Founder & CCO
Erin Shotwell: CEO & Co-FounderPast Role: 512 Brewing Company, Bookkeeper, Payroll, Accounts Payable, Accounts Receivable
Good Seed is a superfood company that has re-invented the veggie burger by using only real, minimally processed foods and providing a ""foodie"" approved great tasting product that was previously lacking in this category.
Good Seed sells to retailers, restaurants and bars and we are the #1 seller at the retailers we are in.
Most options in this category are made primarily of highly processed soy, wheat, and corn but Good Seed fills the void by using only REAL minimally processed foods.
We are in some of the hottest categories in food. The organic food market (18% CAGR), plant-based food and beverage (8% CAGR), frozen meat alternatives (8% CAGR)the 40% of Americans who are ""flexitarians"" who are striving to eat more plant-based meals. Innovators in their category in nutrient dense and plant-based foods are experiencing 2-3x revenue multiples on their valuation as compared to less than 1% for regular grocery. Big names in Silicon Valley are also jumping in to invest in the meat alternatives category. Bill Gates, Co-Founders of Twitter, Pay-Pal, Google and funds that funded Facebook, Pay-Pal, Napster, and Sun Microsystems are all investing in meat alternatives. Bill Gates says that ""Meeting the demand for meat is a big market opportunity. Innovation in this sector has tremendous market potential.""
Good Seed is selling at retailers and restaurants around Austin and surrounding areas. We are currently starting with Whole Foods and Natural grocers and will focus on the rest of Texas this year. Once we are in 15-20 Whole Foods locations we will establish distribution with the main natural foods distributor and have access to over 3,000 retailers in the country.
We have scaled up our production to a co-packing facility that can produce up to 20,000 lbs of product per day. We are raising funds to add packaging equipment, printed packaging, bulk ingredients, and a sales and marketing team to help with a national roll-out.
