Going.com (previously HeyLetsGo.com) lets users connect with other event-goers before, during and after events. The site has over 500,000 users which isn't bad considering the site currently only operates in four cities (New York, Boston, San Francisco and Chicago). The site is trying to become the local entertainment destination for 20 somethings in the cities mentioned above. So far they are doing pretty well -- from January 2007 to July 2007, the site grew twelve-fold. Going has said that their future plans consist of expanding their platform and moving into new markets.
There are many other event sites out there including Zvents and Eventful, but most aren't focusing on the 20 something crowd. Another site that could be looked at as competition is nightlife social networking site LateNightShots, but it's currently dedicated to Washington DC.
Funding Rounds (2) - $8.5MUpdate
|Aug 31, 2014||Tech Cocktail - Going's iPhone App Demoing at TECH cocktail Boston 3|
|Apr 4, 2011||TechCrunch - Bought By AOL Alongside Patch, Going Will Soon Be Gone|
|Nov 30, 2009||TechCrunch - Plancast Is Foursquare… For The Future|
|Sep 24, 2009||TechCrunch - Gowalla And Going: A Couple More iPhone Apps To Prove You Own This Town|
|Sep 1, 2009||Venture Beat - Examiner.com snaps up citizen-journalism hub NowPublic|
|Jun 11, 2009||TechCrunch - AOL Buys HyperLocal Startups Going And Patch (And CEO Tim Armstrong Brings an Investment In-House)|
|Jun 11, 2009||Xconomy - Going Goes to AOL|
|Jun 11, 2009||PaidContent (closed) - AOL acquired Going|
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