Company Performance Metrics
Globetrotter VR is an immersive technology and virtual tourism company specializing in virtual reality-based travel experiences. Originally founded in Barcelona, Spain, with operations also based in Dubai, United Arab Emirates, the company develops interactive virtual travel tours designed to inspire real-world tourism and enhance destination
discovery through immersive digital experiences.
Founded by Anastasia Pash, the company combines storytelling, VR technology, and digital media to create guided virtual explorations of destinations around the world. Prior to launching Globetrotter VR, Pash worked in finance with organizations including UBS and CVC Capital Partners before transitioning into immersive media entrepreneurship.
Globetrotter VR’s platform allows users to explore destinations through interactive tours accessible via computers, smartphones, tablets, and VR headsets. Experiences are often guided by professional tour guides and enriched with multimedia features such as 3D models, archival photography, video content, and interactive points of interest. The company positions its experiences as complementary to physical tourism, helping travelers preview destinations, discover local businesses, and engage with cultural storytelling before booking trips.
The platform serves tourism boards, travel brands, hospitality companies, cultural institutions, NGOs, and consumers interested in immersive digital travel experiences. Its business model combines B2C and B2B revenue streams through virtual experience licensing, SaaS-based tourism solutions, branded content creation, partnerships, and advertising opportunities integrated into immersive travel environments.
Globetrotter VR has also received support from innovation and startup ecosystems including Intelak Hub and X-Europe, reflecting its positioning within the growing immersive tourism and extended reality (XR) industry. In addition to business development, the company advocates for sustainability and diversity within immersive technology sectors, with Anastasia Pash serving as an ambassador for Women in Immersive Tech.