Company Performance Metrics
Glamcom.ru
– up to now
Now Glamcom.ru is functioning business of premium class clothing, shoes and accessories resale. In addition to second hand items our assortment filled by outlets boutiques residual stock. Our multy channel conception supported by combination of online and offline retail stores. (Except Glamcom.ru we currently have our
Showroom, Glamcom corner at Tsvetnoycentralmarket and pick up point at Vremena Goda galleries). Also we are in the process of launching Glamgold project, created to sell second hand jewelry and expensive watches.
Already we have attracted about 100 commission principals as individual partners of Glamcom and have such a reliable partners for residual stock items as Bosco, LILU, Rusmoda, Alyona Akhmadulina boutique, Vremena Goda galleries and others.
Customer traffic 400-600 unique users per day
Email database 500 customers
Size of Facebook group 1434 subscribers
Size of VC group 2828 subscribers
The main objectives directed to increase sales volume and scalability of Glamcom are the following.
1. Developing and implementation of ERP system
2. Attraction of customers traffic for increasing of sales by using all recent internet promotion methods:
- Context advert (Yandex, Google)
- SMM activities
- Retargeting (Advert banners at different web sites)
- SEO optimization
- Partners programs
- E-mailing
3. Attraction of individual commission principals and designers clothes boutiques as suppliers.
- Internet advertising
- Off line activities (by opening pick up points in different places)
- Negotiations with outlets managers
- Regional expansion
4. Run-up of back office. Remove to new office place with suitable storage place, recruitment of experienced employees, rating of web site usability, developing of mobile app, developing and implementation of new products and services.
Together with technological ways of promotion Glamcom business, we have outstanding PR support from our founder Irina Volskaya. Well known people, stars of show business and other celebrities already involved in our project and planning to support us in the futures. Natalia Vodyanova opened hear Neked Heart Boutique as Glamcom part, Eugenia Linovich, Masterpeace company, produced series of ornaments special for Glamcom. Glukoza, Ksenia Chilingarova, Andrey Malakhov, Julia Bordovskikh and many other celebrities presented their clothes at our website to support our charity conception.
In conclusion, we would like to point out other than the above unique advantages of Glamcom business model:
- Lacking of “frozen” money in stock (all goods belongs to principals)
- Lacking of overstock (bad selling items we can return back anytime)
- No cash flow gaps (we pay back after ending of reporting period)