tourism, and retail. Its flagship event features keynote sessions with industry leaders, panel discussions, and interactive workshops on topics like resume building, interview skills, and career planning. The conference also includes venue and stadium tours, case studies, and original activities to demonstrate real-world sports business operations. A structured career expo enables students to meet directly with sports brands, teams, leagues, agencies, and nonprofit organizations. Corporate partners participate through sponsorships, recruiting booths, interviews, and facilitated networking sessions. The organization also offers virtual streaming access for remote participants to view selected conference content and sessions.