Company Performance Metrics
- Michael Gegg: CTO
- Hannah Kromminga: Founder and CEO
GIFTD operates at the intersection of the Creator Economy, MarTech, AdTech, AI and Social Commerce, building the operating system for community-driven influencer marketing. The platform enables consumer brands to build, manage and activate proprietary nano- and micro-influencer communities at scale, while integrating creator content directly into
performance marketing.
GIFTD automates every step of recurring gifting campaigns - creator invitations, product selection, size recommendations, inventory synchronization, shipping, tracking, campaign management and performance measurement. What sets GIFTD apart is the direct link between community building and performance marketing: creator content can be activated as paid advertising across Meta and TikTok, creating a feedback loop where top-performing content improves ad efficiency while strengthening the community over time.
Unlike traditional influencer platforms built around one-off collaborations, GIFTD helps brands build long-term, owned creator communities that function as durable marketing assets. GIFTD primarily serves enterprise and mid-market consumer brands in fashion, beauty, lifestyle and wellness.
