of offering customers an array of gift cards and vouchers, with a strong individual touch. From their user-friendly mobile app to the gift card assistant providing personalised reminders and recommendations, Giftbull makes its entrance on the UK market focusing on the customer’s personal shopping needs. Customers can benefit from up to date gift card recommendations by downloading the Giftbull app on their smartphones, browsing through a wide range of gift vouchers to fit every occasion. The objective is to ease the shopper’s experience by providing them with all the information they need to make a wise and valuable purchase. As states, “Our goal is to place the entire gift card shopping experience at the customer’s fingertips.” To expand upon their customer reach, Giftbull also caters to employees, partners or business associates. As their ultimate corporate solution, the company has created an Employee & Merchant Benefit Programme, which allows businesses to acquire customers and increase sales, save on gift cards or form new partnerships.