Company Performance Metrics
Gifi combines the Venmo API and Foursquare API into a fun, location based
game involving real money. By hiding money for one of your friends to claim
at a new restaurant you have discovered, recommending a favorite dish
becomes a social game. Eg, you leave a Gifi with the hint: "staple pub food in
the west village." The next time
a friend checks in at Spotted Pig, she
automatically gets a payment "$17 to try the burger at spotted pig. pricey
but best in town!"
Besides allowing friends to literally put their money where their mouth is
when sharing their favorite restaurants, Gifi also provides local merchants a
dead simple way for restaurants to deliver rewards to frequent/valued
customers. And, because Gifi's are redeemed Foursquare checkins and
public Venmo payments, every time a customer redeems a reward, the
restaurant gets valuable distribution in social activity feeds of all of their
customers' friends.
