a friend checks in at Spotted Pig, she

automatically gets a payment "$17 to try the burger at spotted pig. pricey

but best in town!"

Besides allowing friends to literally put their money where their mouth is

when sharing their favorite restaurants, Gifi also provides local merchants a

dead simple way for restaurants to deliver rewards to frequent/valued

customers. And, because Gifi's are redeemed Foursquare checkins and

public Venmo payments, every time a customer redeems a reward, the

restaurant gets valuable distribution in social activity feeds of all of their

customers' friends.