Company Performance Metrics
- Lindsay Lyon: Founder & CEOPast Role: Ocean Guardian, CEO and Managing Director
GIAGO is reinventing consumer snacking by merging world-class comedy, creators, advertising, and healthier red-lentil snacks into a completely new entertainment-driven consumer experience. Imagine the love child of a fortune cookie, a Dorito, and Robin Williams, that’s GIAGO. The World’s First Social Snack. GIAGO is a comedy platform + snack +
media + AdTech.
Our chip is shaped like two conversation bubbles you break open to reveal a joke from top comedians (or rising stars) and a QR-powered “mini-billboard” for viral brand engagement. Designed with Bühler and Givaudan, it tastes incredible, 72% of triers would buy again, 68% say it adds to their repertoire, and 85% say GIAGO stands out in-store; we’ve built a world-class snack.
If Red Bull’s functional benefit is to give you energy, keep you awake. GIAGO’s functional benefit is to make you laugh, connect you with people through shared comedy. No brand in the world owns comedy, where Nike signs athletes and sponsors sport, GIAGO signs comedians and sponsors comedy. We’re building a comedy culture brand, the Red Bull of Comedy, an aspirational global $30B brand.
Give it a Go (GIAGO)
