Company Performance Metrics
Genesis Direct is a leading database-driven specialty retailer in the rapidly growing universe of non-store shopping. With a current portfolio of 30 Company-owned brands, the Company offers products directly to consumers in targeted niche markets primarily through a variety of distinctive, information-rich catalogs, as well as Internet websites and
electronic media, including television and radio. The Company's marketing efforts are supported by a customer database of over 10 million names, a 450-station call center at its Secaucus, New Jersey, headquarters and a custom-designed 500,000 square foot distribution center strategically located in Memphis, Tennessee. For the nine months ended December 27, 1997, the Company had net sales of approximately $81.5 million.
