western Europe

In its core insurance business, the Generali Group is primarily focused on the life segment, where it is the European leader. Its offer ranges from savings and family protection policies to unit-linked policies and complex plan for multinationals. In the non-life segment, its portfolio ranges from mass-market coverage such as Car, Home, Accident & Health, to sophisticated commercial and industrial risk coverage.

Generali is a leader in the retail segment and it is increasing its contribution to the commercial & corporate business, in which it serves medium and large companies at international level leveraging the Group's global reach and its strong ties with international brokers.

In addition, Generali is among the world's major players in the field of assistance, through the Europ Assistance Group, which provides worldwide services in the motor, travel, health, home and family lines of business.

The Group is committed to achieving the optimal client segmentation and enhancing product innovation in order to deliver a targeted approach to clients. Generali aims to be best-in-class for client retention and satisfaction.

Generali Group operates in the insurance sector with a multichannel distribution strategy through a global proprietary sales network of agents, financial advisors and brokers, supported by bancassurance and direct channels (internet and telephone) where it is Europe's leader.