games industry heritage and marketing analytics expertise to launch the games industry’s first dedicated real-time personalization and player insight platform. With cross-platform capability, the end-to-end solution enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in real time.

Access to rich event data in high performance database tools allows users to go beyond dashboards and generate key insights by using powerful data mining, A/B testing and 3D segmentation tools. deltaDNA gives users the ability to identify, predict and better understand their players in order to drive player engagement and optimize acquisition spend. Our real-time targeting platform personalizes the playing experience through a variety of in-game and external messaging channels.

Not all players are the same. Understanding your players and personalizing the player experience significantly increases engagement to improve retention & monetization.

deltaDNA tools & technology

• Performance Dashboards

• Analytics Tools including Funnels, Slice & Dice & Data Mining

• 3D Segmentation including data visualization

• Real-time targeting

• A/B Testing