blogs, pictures, videos and forums on the GamerDNA. Plus, they have special areas for gaming news and actual games.

They want to provide gamers a place to socialize while they are still in gaming mode. Users can create their profile pages using characters they play while gaming. For instance, you might write blogs posts and message friends as a wizard, starfighter pilot or elf.

GamerDNA's team is made up of veterans from Eprise, New York Times Digital, Electronic Arts and Mythic Entertainment.

The company was previously knows as GuildCafe. GuildCafe.com (a website devoted to organizing groups within MMORPGs like World of Warcraft and Guild Wars, as well as clan-based multiplayer games such as Halo and Call of Duty) will continue as a separate site, and be improved with new features the company is developing under the GamerDNA brand

Conduit Labs is a similar gaming social network built around virtual worlds.