Company Performance Metrics
GameGenetics is a specialist in user acquisition for free mobile and online games. The company enables game developers to market games more effectively, win relevant players and to speed up their global growth and gives international publishers access to a first-rate game portfolio. GameGenetics brings into focus sophisticated technology (RTA,
Programmatic, Life Time Optimization, etc.), to offer each game developer an innovative and tailor-fit user acquisition service. GameGenetics works closely with leading publishers such as Electronic Arts, Kabam and Ubisoft.
It currently has a portfolio of 1,000 high quality mobile and online games developed by 350 game developers/publishers available in 185 countries and in over 30 languages. To reach out to relevant target groups, GameGenetics has created an international distribution network comprised of more than 3,000 channel partners such as Dell and Lenovo, hundreds of gaming websites and advertising networks as Facebook, Yahoo! and Google.
Through partner integrations and game advertisements, GameGenetics generates more than 100 billion worldwide ad impressions per month, leading to millions of game registrations.
The international GameGenetics team includes experts from 20 nations and is headed by company CEO Jeffry van Ede.
